My Opinion- You shouldn't run the Max Cold PSI
Fact- but you definitely can run the max spec on the tire without any safety issues, that's the design specification and why it's written on the tire.
Other than the fact it'll ride overly rough, rofl, but it's definitely not unsafe. Just a little unbearable for driving your mom (lol)
10% under the max is where BFGoodrich said we should run tires designed for our work engines for maximum performance benefit on a year round average, which gives room for ambient temperature changes
Just really depends on tire manufacturer, sidewall stability, and what you are doing in that moment - grocery run? track? off-roading? driving grandma? hauling a load of mulch? towing a trailer?
If you put on oversized tires, the rubber in the sidewall acts as part of the suspension, so you may want to turn up the psi to your liking in that case. Even a half inch more sidewall is going to give you a more spongy feeling at the same psi if the construction of the tire is the same.
The manufacturer's label doesn't know the type of tires you have, but 35 is a common enough pressure to tell people who don't care to worry about all the other information. It gets you in the ballpark, but realize that's what it is, a ballpark figure that works with most tires.
Information is fun, isn't it?