Mines been on my truck for years now, under the TX sun. It was a very, very dark color when I got it. Now that it's got some age on it, it's faded just a bit and now it's a really dark brownish color. Doesn't really bother me. The only reason I put it on was because of the crappy paint on the edge of the hood. Rocks had it all torn up with the truck just 6 months old. Repaired them and put the hood protector on.