the "18ft coax" is a myth and has been proven as such time and time again. if your "very best cb shops in the world" told you that then i would find another shop, cause they aint.
highly illegal and comes with a VERY STEEP fine if caught. dont know about you but i really dont want to pay it nor lose my equipment to the FCC. there are people out there that WILL hunt you down and report you to the FCC. a "tune" is really a waist of time and money. if you want more power and better range then get your amateur radio license.
a "cb tune" is nothing more than a waist of money on new radios. older radios "might" benefit from it only because over the years they could have drifted off freq. but other than that there is no need to actually "tune" a cb. now, tuning the antenna is a different story. you want a SWR reading of between 1-1.7:1 on both ch1 and ch40 that will put it below 1.5:1 on ch20(or more correctly the middle of the band). SWR changes with the sweep of the band so having it set as low as you can on 1 and 40 gives you the best possible SWR across the band.