I realize this post is from 6 months ago, but I had to respond because I recently learned that this is apparently a thing now, at least in some markets. After talking to my local dealer, I went on Autotrader and somehow had the search distance set to unlimited. I was seeing PRO-4X models listed for the price of a base model, or about $10k off of MSRP.He then went on to explain to me that the price was if I met all of the requirements to earn the incentives/discounts, which were not mentioned in either the autotrader ad or their site, and the kicker was that the incentives that they stacked together to reach their fictitious sales price were physically impossible to meet. They said that if you were a new Nissan customer you would earn $1000 off the MSRP of the truck, then they said if you were an existing Nissan owner you would get $1000 off the MSRP of the truck, then stacked on a number of other discounts (Military, AARP, some farming thing, etc), but the total discounts/incentives they applied to the MSRP included both the new Nissan and existing Nissan customer discounts, which is physically impossible.
I knew this was too good to be true, but I was curious so I asked my local salesperson about it, and she explained that this is just is what some dealers do. They stack all the discounts and incentives together, even mutually exclusive ones, to come up with this totally unrealistic number. I guess it's especially prevalent down south, but one of our local Chevy dealers stacks their price with a trade-in bonus AND a lease loyalty bonus. In theory you could get that if you happened to be returning your lease and also had another late model vehicle to trade in as well, but how many people are going to find themselves in that situation? Generally it will be one or the other.
I got burned by one of those some years back, after my car had been totaled and I was in the process of buying a replacement. I was still sore from the accident and tired from dealing with the car buying process, so I probably wasn't in the best mindset, and somehow I ended up signing up for an extended warranty on a car that already came with a 100k mile warranty. Thankfully, I realized my error a few days later and was able to get it cancelled and my money refunded, but the whole experience left a bad taste in my mouth. Moral of my story is, don't buy a car when you're injured and sleep deprived.I come back and the guy is trying to sell her on an extended warranty (which their dealership already apparently offers lifetime drivetrain warranty if the service is done at the dealer on schedule) and he's telling her **** like if her alternator or starter goes bad it could cost her $2500 or more. I looked at him and asked "What world are you living in that it costs $2500 to replace an alternator.